TBWA\Helsinki Rebrands as PHS BBDO

“We’re bringing the local insight PHS was known for, paired with BBDO’s global reach. With this restructuring, PHS returns to Fredrikinkatu, a legendary name founded in 1988 that will now be part of the new agency identity, representing both our understanding of local culture and our ambition to create world-class creative work in Finland,” says Sami Tikkanen, CEO of PHS BBDO.

The Helsinki office brings together more than 100 branding and marketing professionals and strong Nordic expertise in brand strategy, creative brand experiences, AI solutions, Social media and Public Relations.

TBWA\Helsinki’s current client relationships and contracts continue with PHS BBDO without interruption.

Agency leadership, now majority owners, will continue in their roles and plan a strategic strengthening of the agency for autumn 2026.