TBWAHelsinki Rebrands as PHS BBDO
September 14, 2026
"We're bringing the local insight PHS was known for, paired with BBDO's global reach. With this restructuring, PHS returns to Fredrikinkatu, a legendary name founded in 1988 that will now be part of the new agency identity, representing both our understanding of local culture and our ambition to create world-class creative work in Finland," says Sami Tikkanen, CEO of PHS BBDO.